Typography in Advertising Design

Author(s): Pie Books

Graphic Novels

No more awkward layouts! Typography is a strong design tool that can transform the impression that an advertisement makes. Lettering styles are influenced by the structure, form and placement of letters and characters. This book showcases over 300 successful advertisements that grab the target audience’s attention by using typography effectively. The examples are categorised by the ways in which the letters and characters have been used.


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Product Information

General Fields

  • : 9784756249951
  • : PIE Books
  • : PIE Books
  • : May 2018
  • : books

Special Fields

  • : Paperback
  • : 400